eModel.com Fraud Investigation Report


Better Business Bureau and TV Station Undercover Investigation with Hidden Camera

BIBLIOGRAPHY / NEWS SOURCES


The Dream Boat
By Sandy Brundage
Surf Metro

"Would you give $500 to a stranger who promised exactly nothing in return? Thousands of people did. And they got what they were promised."


emodel changes name to Options after buyout
By Joanne Kimberlin
The Virginia Pilot
March 16, 2002

"It's not the first name change for eModel... the company has operated in the past under eFashionshow.com Inc., Whymodel.com and Whytalent.com."


Cashing in On Dreams of Glamour
By Joanne Kimberlin
The Virginia Pilot
January 28, 2002

"Nichole Oaten, 22, of Newport News, was browsing the paint department at Lowe's when an eModel scout handed her a business card."


Disputed eModel President Has Two Fraud Convictions
By Joanne Kimberlin
The Virginia Pilot
January 28, 2002

"Investors lost millions when Randell was caught falsifying financial reports to inflate profits.... In 1975, he pleaded guilty to four related fraud charges.... EModel's Web site... lists Randell as a board member and credits him with giving the company "strong guidance."


Ford Models Official on eModel: "What they're doing isn't right"
By Joanne Kimberlin
The Virginia Pilot
January 28, 2002

"When eModel says it works with "Ford," the company is referring to a Boston-based agency by the same name, not the fabled, New York-based Ford Models, which has launched countless high-profile careers."


Mannequin Mess
By Lauren Barack
The New York Post
January 26, 2002

"Both Elite and Ford say they have asked eModel to remove their names from its Web site. Elite sent a cease-and-desist letter last May."


emodel
By Jill Farmer
Fox 2 News, KTVI, St. Louis
November 26, 2001

"Sharon Tucci is a little concerned about emodel, too. She owns St. Louis' most prestigious modeling firm, Talent Plus. She says some emodel scouts in St. Louis have claimed they work with Talent Plus.

Sharon Tucci: "We do not. I don't even know who they are."


Hustling for Models
By Wyatt Olson
New Times Broward-Palm Beach
September 6, 2001

"We are having problems with them," says Bill Ford, vice president of Ford Models Inc. in New York City, one of the most respected agencies in the nation. "They say they work with us. We do not work with them. They're not reputable people." Asked if he saw any value in eModel's searchable database, Ford replies, "They walk up and down the streets with [scouts] who've never been in the business before. Why would they know what to look for?"


Emodel Controversy
WLBT NBC News Channel 3
August 27, 2001

"A parent is complaining about the way his daughter was approached by a new national on-line modeling agency that recently opened an office in Ridgeland. He says the sales pitch was great, but the company left out one major detail until the end."


emodel/Options Talent Group Research Index


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