eModel.com Fraud Investigation Report

Regarding the association of Kim Alexis with emodel, her name is obviously used or invoked to lend credibility to the outfit. Her face has appeared prominently on emodel.com. She was, after all, a supermodel, and she is a household name. What better advertising could you get than that?

I wonder what Kim Alexis thinks about be[ing] associated with this organization. I really think she should repay us. I thought it was a legitimate company because her name is associated with it. Can someone explain why she would be a part of this?

There are different references to Kim Alexis online in the context of emodel. On one website it sounded as if she did an infomercial for emodel. In which case it seems emodel paid her for the use of her name in their advertising.

emodel has shown a keen interest in name dropping, apparently using supermodels in its video presentation; saying it is affiliated with big-name modeling agencies; and plastering pictures of a supermodel on magazine covers on its main website page.

The following clip was posted on an internet board after it was found on a BBB website. It is very significant.

According to information in the Disclosures Statement, Ms. Kim Alexis, a supermodel, will be paid $5,000 to appear in an Infomercial promoting EModel.com. In a recent e-mail from a spokesperson for the company, the Bureau was advised Emodel.com has decided not to run the infomercial.

That makes it sound as if the original purpose of hiring Kim Alexis was so she would be the spokesmodel.

In other words, it very much looks as if Kim Alexis became involved with emodel.com because she was going to get paid; and it also looks as if emodel.com decided not to run the informercial because it would look suspicious, if she was also on the Board of Directors.

Or did emodel decide they could make better use of Kim Alexis as a member of the board than as a spokesmodel? It would accomplish the same thing, wouldn't it? Promote the company, right?

But which role would have a greater impact? Kim Alexis as spokesmodel -- or Kim Alexis as supermodel on the Board of Directors?

Take a wild guess.

Can you appoint someone to be on your Board of Directors if they are being paid to be the spokesmodel?

The whole association of Kim Alexis with emodel.com is questionable. It raises serious issues relating to ethics and conflict of interest.

Was Kim Alexis paid by emodel.com to make it look as if she was behind the company, actively involved in its strategic planning, a leader? Would this not result in misleading advertising and get lots and lots of aspiring models to pay for membership at emodel.com?

Did emodel.com try to milk her reputation to recruit members?

This point about whether Kim Alexis is being paid and or was paid to represent emodel is still not perfectly clear, and in any case, various people are waiting for Kim Alexis to speak out and publically address the charges made against emodel.com.

From the emodel.com website it looks as if Kim Alexis is on the board. This implies she is involved in the direction of the company. But others are saying Kim Alexis is paid by emodel.com to be their spokesperson.

One person said:

I was told in the "Scout Orientation" that Kim Alexis was the founder and Owner of eModel, and this was by the location franchise owner.

Is that not name dropping and misrepresentation?

It is certainly possible and logical that if a company scams scouts and aspiring models, it could have tricked Kim Alexis. It is hard to believe she would get involved with a company knowing full well it was involved in deception and misrepresentation and fraud -- unless she is being paid a huge amount of money to represent emodel.com. If she is being paid, the full amount has not been made public.

One poster made the following comment:

I met and spoke with Kim Alexis at an emodel convention; she is so involved and believes in the company it is beyond belief she is a great person, and anyone should only wish to be able to follow in her shadow. I have tons of pictures with her at the event if anyone wants me to post some let me know I would love to.

Another report suggested Kim Alexis attended a convention for emodel... presumably either as a member of the board... or a spokesmodel... maybe even both?

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