eModel.com Fraud Investigation Report

There is a statistic floating around regarding the effectiveness of emodel. emodel.com told a television station "internal research shows 84% of customers are contacted by a modeling agency or commercial client about possible work."

Now, based on the chronic problems emodel has shown regarding honesty, after numerous complaints, who in their right mind would believe this number? Can it be independently verified? If it cannot, why would you believe it?

The number of people supposedly contacted is virtually irrelevant. There is something much more important. The stated number begs the question, How many customers are contacted by a modeling agency or commercial client and get work?

If you were a scouting company and the numbers were high, wouldn't this statistic be the most important piece of information? Wouldn't it be the centerpiece of your marketing campaign? It should be the focal point of anyone's personal investigation before signing up with emodel.com.

The definition of success is surely not the number of calls anyone gets, but the number of jobs, because that is where the money is. You don't get any money just from being contacted.

Back to that 84% statistic. It seems more than slightly ominous that the exact same number comes up for a different emodel.com situation.

fransol.com reported the story of an emodel competition in Orlando, Florida, where “84 percent of the models who competed received callbacks from modeling agencies and industry executives who were in attendance.”

Was the number emodel gave to the television station accidentally the number for one competition (750 contestants), and not the number for all emodel.com members (30,000)? Or is the number correct for both?

If the number is correct for both, they seem to be saying 25,200 emodel.com members are contacted by a modeling agency or commercial client. That is a lot of people, isn't it?

It is difficult to believe, and because it requires a significant stretch of the imagination, emodel.com should back it up with proof. Do they? Have the numbers been independently audited?

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